De Viejo Vineyards
A Wine label's design is the single most important visual marketing element for any vineyard's product. It is essential that a label and packaging design not only stands out on crowded shelves, but also remains representative and true to the product and its roots. Apart from the wine itself, stories are the main ingredients for driving sales in this competitive market. I created this label based on an image of the vineyard's original wine cellar where the first bottles of De Viejo were corked more than a century ago.