Visual Identity Package
Ordico Consulting is a florida based construction management firm. The owners were in need of a bold, unique design that would separate themselves from classic “cookie-cutter” construction logos and also stay true to their coastal florida roots. Prior to executing designs and to ensure we were on the same page, the owners provided me with inspiration art that included construction logos and letterhead examples that possessed the elements they felt were appealing and true to their business. I then designed the company's logo and visual identity package drawing from popular design and stationery trends as they relate to the company’s dynamic offerings. The construction logos interlocking “O C” paired with contrasting colors of orange over a deep sea “blue” is reminiscent of the company’s florida location as they prepare for expansion outside of the state. The visual identity package included logo, business cards, corporate letterhead and folder designs for marketing.